Over the last week I have gotten 56 Facebook updates from
one company who has not shared with me one tip or trick to either:
1- Help
my company run better
2- Help
me save money
3- Help
me gain 20 yards with my driver
4- Update
me on my friend’s activity or a children’s update
5- Lose
weight
Seriously, they have given me nothing. Every post has been “It’s
Monday- visit XYZ.com”, “Challenge yourself- visit XYZ.com”, “Don’t be afraid
to show your personality- visit XYZ.com” or one of 20 other pointless, useless
messages that keep recycling like the latest controversy on Fox News. Even
worse, they tweet the exact same messages so they also show up in my timeline a
second time and a third time. Every hour, on the hour. 14 posts today already.
It must be nice to have so much time on your hands.
OK, I know your question: Why not delete them from my
timeline? Easy answer- same as the one about looking away from the train wreck-
you just can’t. Somewhere deep down there is something about it you enjoy.
In all seriousness, the reason MySpace, inside911 and
countless other sites became irrelevant because the exact same thing started to
happen with more and more companies. Personally I think business and personal
stuff should have stayed separate, but that cat is out of the bag. All we can
do now is to try and deliver more purposeful content and let the others burn
themselves out. It WILL happen. Eventually they go away because no one will be watching. It happens. Just ask ALF.
